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Understand an Internet marketing strategy with Search engine optimization (SEO). SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. increase your website traffic, boost your bottom line and get you noticed.

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