All Entries Tagged With: "Keywords"
8 Best Ways to Find Negative PPC Keywords
If your ads display on irrelevant searches, then either you get clicks and waste money (as the searchers are very unlikely to convert), or you don’t get clicks and CTR drops (which affects Quality Score and therefore your CPC). So how do you stop this? Part of the answer is choosing keywords carefully – be [...]
8 Best Ways to Find Negative PPC Keywords
If your ads display on irrelevant searches, then either you get clicks and waste money (as the searchers are very unlikely to convert), or you don’t get clicks and CTR drops (which affects Quality Score and therefore your CPC). So how do you stop this? Part of the answer is choosing keywords carefully – be [...]
8 Best Ways to Find Negative PPC Keywords
If your ads display on irrelevant searches, then either you get clicks and waste money (as the searchers are very unlikely to convert), or you don’t get clicks and CTR drops (which affects Quality Score and therefore your CPC). So how do you stop this? Part of the answer is choosing keywords carefully – be [...]
Identify Target Markets and Match Keywords for Increased Web Visibility
As your company evolved its web presence did you have a clear picture of the market for your product? Or did you put up a web site and hope that the right people would somehow manage to find you? Did you develop your web presence around your potential customers? Or was it developed around your [...]
Helping Keywords Find Their Long Lost URL
Keyword research is not just for determining what you would like your website to rank for. Keyword mapping decides which URL shows up in the search results for certain keywords. Once upon a time, individuals read newspapers. If you wanted the latest sports news, you picked up the paper and found the sports page. What [...]
The Importance of Keywords in Your SEO Strategy
Keywords are vital to your online success. Your goal is to organically (naturally) rank high in Google and in other search engines, so you need to implement certain SEO (search engine optimization) strategies, and keywords will play an vital role in those. When you conduct keyword research, you’re doing it to learn how your prospective [...]
